Phase 2: MESSAGE DEVELOPMENT-

The goal of the message development phase is to ensure a connection is made between the needs of the parents and the early literacy campaign messages and products.

Message outlets will include: radio, television public service announcements, print media and information dissemination through brochures, training videos and the Internet.

Phase 3: PARTNERSHIP BUILDING -

The goal of the partnership building phase is to develop strategic relationships with national literacy organizations.

A review of the organizations currently at the forefront of the emerging early literacy movement reveals that the children and families who are most at risk of developing early literacy deficits are not adequately represented. NBCDI felt strongly that partnership with the National Council of LaRaza (NCLR) would enable the Love to Read message to permeate both the African American and Latino communities and positively impact the lives of thousands more children.

As the message and content conduits NBCDI and NCLR will not only serve as the “pipelines” into the African American and Latino communities, but will also bring expanded credibility to other mainstream organizations that offer excellent programs that can be utilized by African American and Latino parents, caregivers, and early care and education professionals to facilitate early literacy.